While newspapers sought to stay relevant, the iPhone was introduced and opened a new door to advertising. Several newspaper groups that I worked with at the time embraced this opportunity, including the Denver Post. One of their advertisers, Denver Art Museum, wanted to promote their King Tut exhibit. I was able to fuse my traditional brand and agency experience with the latest mobile capabilities to deliver a stunning interactive campaign.
In addition to solving Denver Art Museum’s creative, I also drove revenue for The Denver Post.
