ROLES: CREATIVE DIRECTOR / DESIGNER / WEB DESIGNER
In an expanding tech-dominated society, we’ve prioritized efficiency over effectiveness. So says The Ganon Group, a consultancy that helps c-suite executives, sales teams, and tech talent improve communication in order to connect with other humans. This idea of rediscovering what makes people connect conjured up the mark’s retro vibe.
Its circular stamp design and vintage typography communicates a nostalgia that reinforces The Ganon Group mission. Images from another time round out the brand messaging. These small details heighten the firm’s value proposition and creates a strong competitive position against those espousing hi-tech above all else.
TheGanonGroup.com
To cap off the identity, we built a corporate site from the ground up. The key focus points included robust, pre-sale lead capture forms and post-event surveys. This followed textbook SEO writing as well as a assembling components that enabled fast page speed.
