When music accessories maker Wedgie was acquired, its parent company, Morgan Hill Music, called on me to expand their web properties for a larger consumer audience. My redesign modernized the Wedgie brand, raising its profile in the music world after a quiet beginning.
Better organization highlighted products, while customization views improved the user experience. The redesign also highlighted a new section of artist endorsements, which included The Misfits, Barenaked Ladies, Jennifer Lopez and Marc Anthony.
